wolfire.com is running an indie game bundle, called Humble Indie Bundle, that consists of 5 different, and rather good, indie games.  All 5 games are offered for Linux, Mac, and Windows and are DRM-free.  This is all well and good but the kicker in my opinion is that the bundle is offered as a "pay what you want" that you, the consumer, are encouraged to divide between the developers and several charities.

I have always been a fan of "pay want you want" as a consumer but not so much as an entrepreneur, however I think that wolfire may have hit the nail on the head here.

They are offering major value (multiple games including the acclaimed World of Goo and the feel good of being charitable) and providing you with the information needed to choose an informed price, including current earnings and average donation.

You can look at the numbers and tell that there have been a number of people who have chosen to donate less than $1, but they are likely to be returning customers.  You can also tell from the numbers that numerous people have donated more than $100, and some as much as $500, and 500 devoted fans are potentially better than 10,000 mediocre fans.

As of the writing of the article, wolfire.com has brought in $267,000. Wow.

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